XSNRG The future of cinema, in production.
For four years, XSNRG has worked at the edge of generative film — directing story, texture, and soul through the AI platforms and models reshaping cinema. The studio's films travel — from Chroma to Cannes to NDTV — but the work has only one address: a cinema that proves AI is a brush, and the painting is ours.
A studio built for the cinema that didn't exist yet.
XSNRG is an AI-native film studio — a production house built from the ground up around generative workflows rather than retrofitted onto them. The studio designs, directs, and finishes flagship media end to end: original short films, music films, and brand work that hold their own on a festival screen and a national broadcast alike.
The studio's signature is cultural specificity. Where most generative cinema drifts toward the generic, XSNRG engineers its pipelines to render the textures that matter — Pahaadi architecture, Vedic cosmology, the exact colour of a Himalayan dusk — with an authenticity AI had previously failed to reach. Every film is a deliberate argument that the most advanced thing a machine can do is carry a human story without flattening it.
Co-founded by director Bharat Parmar, XSNRG has been working in generative cinema since 2021 — before the field had a name. Today its work spans folklore horror, spiritual sci-fi, performance, and commercial brand storytelling, delivered through a bespoke, constantly-evolving production stack.
Five films. Four years. One argument.
STRT
A pacifier and his companion mecha face the first wild mecha to cross the boundary in sixty years — and discover it came for a reason.
The Film
Sixty years after a meteor shower wiped out half of humanity and inadvertently restored ecological balance, the world has rebuilt itself as a solarpunk civilisation where humans live alongside mechanical organisms. Pacifiers are a profession that does not fight mechas — they speak to them, and the machines listen.
When the first wild mecha in sixty years crosses the settlement boundary — a colossal Gorilla-form built from scrap and ceramic — the village believes it has come to destroy. Dr. Kael discovers it has come for a reason.
Built on a Seedance 2.0 / Kling 3.0 / Nano Banana Pro pipeline. A film about machines as kin, not as threat — made entirely on the very tools whose cultural reputation it inverts.
Recognition
After a classified mission on Titan goes catastrophically wrong, a space mercenary undergoing prolonged interrogation recounts an encounter with an unknown lifeform — a journey that forces him to confront compassion, memory, and human connection beyond space and time.
The Film
A space adventure that turns out to be a meditation on the relationships that shape us. Anhad bridges Titan's methane-rich surface with an ancient temple lined with the 64 Yoginis — leaning into Vedic cosmology to make the connection between the cosmic and the cultural feel earned, not arbitrary.
The film holds visual consistency across three distinct realities — present-day interrogation, the Titan mission, and temple mythology — and became the first AI film broadcast on Indian national television, carrying AI cinema into mainstream Indian media.
Recognition
In a remote Himachali village, a young girl is possessed by Kichkandi — a witch from regional folklore — forcing the villagers to rediscover the ancient truth that fear is fed by belief, and dispelled by it.
The Production
Amrit is the film that defined the XSNRG methodology. The breakthrough came after 687 discarded outputs — the moment the studio stopped fighting the AI and began feeding it specific traditional Indian art references inside the prompts. The result: a custom toolkit of Higgsfield for movement, Wan for atmosphere, and Nano Banana for textures.
The film achieved visual authenticity in Pahaadi architecture, traditional clothing, and the specific colour palettes of Himachali villages — territory AI had previously failed to render with cultural accuracy. It remains the studio's most-cited cultural-authenticity case in the field.
Recognition
Chanakya— The Kingmaker
A choreography of human motion and generative environment — an answer to the question of whether AI can support live performance without overwriting its soul.
The Production
Months of bespoke workflow development to blend live, fluid dance with generated environments. The breakthrough came from integrating live performance reference material into the generation process — letting the environments support rather than override the dancer's physical expression.
A custom stack: Nano Banana for texture, Qwen for consistency, Wan 2.2 for motion transitions. The result preserved the kinetic, organic energy of Bedroc Boogie's performance while extending it into worlds that don't exist.
Recognition
A sci-fi multiverse of delivery partners — proof that rapid, high-retention brand storytelling could be executed entirely through generative AI, at a time when the tools for it barely existed.
The Production
A 16-hour-a-day sprint to test whether commercial storytelling could be delivered within an accelerated AI-driven workflow. On Day 4, a roadblock around seamless multiverse transitions threatened the timeline; the solution wasn't elegant — it was brute-force rendering and relentless workflow pivots until 5 AM.
Built at a moment when dedicated image-to-video generation platforms were practically non-existent. Executing the concept required manual workflow engineering across multiple tools — making it a benchmark for what was technically possible at the time.
Recognition
Four years, measured in texture.
the festival circuit
the work
— NDTV (first AI film)
for one film alone
Where the work has landed.
Creative collaborator to the platforms building the field.
"AI can create visuals — but human creativity and narrative impact are what make them cinema."
Open to feature
collaborations,
co-productions,
and brand work.
Following the national broadcast of Anhad and the Cannes AI Summit screening of STRT, XSNRG is expanding into feature collaboration, international co-production, and AI-native commercial work for forward-thinking brands.
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