Bharat Parmar
From a small room, Bharat Parmar has spent four years teaching machines to carry story, texture, and soul. His films travel — from Chroma to Cannes to NDTV — but the work has only one address: a cinema that proves AI is a brush, and the painting is ours.
How a self-taught editor became one of India's first AI directors.
Bharat's path to the director's chair was forged entirely outside the traditional studio system. Originally aspiring to be a scientist, a pivot toward travel photography led him to video editing at age 14 — sparking over a decade of self-taught mastery, both technical and instinctive.
A background in dance gave him an innate grasp of rhythm, blocking, and performance. In 2021, his discovery of Disco Diffusion — the precursor to Stable Diffusion — was career-defining. He was generating cinematic frames before the mainstream knew what generative AI was, accumulating thousands of hours of trial-and-error before the field had a name.
Today he helms XSNRG, an AI-powered production ecosystem delivering industry-grade flagship media through generative workflows. His portfolio spans folklore horror, music tribute, brand commercial, and now — speculative science fiction. The throughline is the same in each: a cinema rooted in Indian aesthetics, built with tools nobody had yesterday.
Five films. Four years. One argument.
STRT
A pacifier and his companion mecha face the first wild mecha to cross the boundary in sixty years — and discover it came for a reason.
The Film
Sixty years after a meteor shower wiped out half of humanity and inadvertently restored ecological balance, the world has rebuilt itself as a solarpunk civilisation where humans live alongside mechanical organisms. Pacifiers are a profession that does not fight mechas — they speak to them, and the machines listen.
When the first wild mecha in sixty years crosses the settlement boundary — a colossal Gorilla-form built from scrap and ceramic — the village believes it has come to destroy. Dr. Kael discovers it has come for a reason.
Built on a Seedance 2.0 / Kling 3.0 / Nano Banana Pro pipeline. A film about machines as kin, not as threat — made entirely on the very tools whose cultural reputation it inverts.
Recognition
After a classified mission on Titan goes catastrophically wrong, a space mercenary undergoing prolonged interrogation recounts an encounter with an unknown lifeform — a journey that forces him to confront compassion, memory, and human connection beyond space and time.
The Film
A space adventure that turns out to be a meditation on the relationships that shape us. Anhad bridges Titan's methane-rich surface with an ancient temple lined with the 64 Yoginis — leaning into Vedic cosmology to make the connection between the cosmic and the cultural feel earned, not arbitrary.
The film achieved visual consistency across three distinct realities — present-day interrogation, the Titan mission, and temple mythology — and became the first AI film to be broadcast on Indian national television. Bharat appeared on NDTV as the featured speaker, representing AI cinema's future in mainstream Indian media.
Recognition
In a remote Himachali village, a young girl is possessed by Kichkandi — a witch from regional folklore — forcing the villagers to rediscover the ancient truth that fear is fed by belief, and dispelled by it.
The Production
Amrit is the film that defined the XSNRG methodology. The breakthrough came after 687 discarded outputs — the moment the team stopped fighting the AI and began feeding it specific traditional Indian art references inside the prompts. The result: a custom toolkit of Higgsfield for movement, Wan for atmosphere, and Nano Banana for textures.
The film achieved visual authenticity in Pahaadi architecture, traditional clothing, and the specific colour palettes of Himachali villages — territory that AI had previously failed to render with cultural accuracy. It marked the studio's most-cited cultural-authenticity case in the field.
Recognition
Chanakya— The Kingmaker
A choreography of human motion and generative environment — an answer to the question of whether AI can support live performance without overwriting its soul.
The Production
Months of bespoke workflow development to blend live, fluid dance with generated environments. The breakthrough came from integrating live performance reference material into the generation process — letting the environments support rather than override the dancer's physical expression.
A custom stack: Nano Banana for texture, Qwen for consistency, Wan 2.2 for motion transitions. The result preserved the kinetic, organic energy of Bedroc Boogie's performance while extending it into worlds that don't exist.
Recognition
A sci-fi multiverse of delivery partners — a proof that rapid, high-retention brand storytelling could be executed entirely through generative AI, at a time when the tools for it barely existed.
The Production
A 16-hour-a-day sprint to test whether commercial storytelling could be delivered within an accelerated AI-driven workflow. On Day 4, a roadblock around seamless multiverse transitions threatened the timeline; the solution wasn't elegant — it was brute-force rendering and relentless workflow pivots until 5 AM.
Built at a moment when dedicated image-to-video generation platforms were practically non-existent. Executing the concept required manual workflow engineering across multiple tools — making it a benchmark for what was technically possible at the time.
Recognition
Four years, measured in texture.
festival circuit
the work
— NDTV (first AI film)
for one film alone
Where the work has landed.
Creative collaborator to the platforms building the field.
"AI can create visuals — but human creativity and narrative impact are what make them cinema."
Open to feature
collaborations,
co-productions,
and brand work.
Following the national broadcast of Anhad and the Cannes AI Summit screening of STRT, XSNRG is expanding into feature collaboration, international co-production, and AI-native commercial work for forward-thinking brands.
- Studio XSNRG
- Director Bharat Parmar
- YouTube @theindiephotographs
- Instagram @theindiephotographs
- Email theindiephotographs@gmail.com